Priyavrat.Thareja

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As the New York Times points out, GE is among a handful of other corporations experimenting with ways to reach the YouTube-MySpace generation:
(1) Hewlett-Packard is collaborating with the mtvU cable network owned by Viacom for a worldwide campaign aimed at college students;
(2) Adidas has started releasing a series of short films by directors like Roman Coppola, which can be watched on hand-held devices or on Web sites like ifilm.com, video.google.com and youtube.com, and can be downloaded from the Apple Computer iTunes store (itunes.com);
(3) Wendy’s created a MySpace profile for an animated character based on its square hamburger, which also had its own Web site.

[image: GE One Second Theater]

- Posted on June 22nd, 2007 in Pages, Films | 6,212 Views |

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